Unlocking the Value of CRM Enterprise Software - Part 3

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Posted on the March 17th, 2008 under Business Risk, CRM, Change Management, Sales Force Automation by Gregory Yankelovich

This is a continuation of the post published on March 7, 2008.

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.

Charles Darwin (1809 - 1882)

images5. Build “Eco-system” for Adoption Management. Most CRM initiatives are launched to change way of doing business in organization - if they don’t, the economics of such an initiative should be questioned. However concerns about adoption challenges often shift the focus to functions and features from processes and economics.