51hWPenRp4L._SL500_AA280_ Would you come for advise to a doctor who cannot pronounce Health Care? I wouldn’t and it is mystifying why companies would want to pay for CRM research report from AMR - “The Customer Management Market Sizing Report, 2007-2012″ if it’s analysts do not understand that CRM stands for Relationship Management - not Customer Management. Even Wikipedia does not recognize such a thing. I would guess because there is no such thing. You can attempt to manage customers, but it will not be a very long attempt or very successful one because there will be no customers any more to manage.

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