De-leveraging of the CRM

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Posted on the August 23rd, 2008 under CRM, Organizational Transformation by Gregory Yankelovich

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Human history is littered with the remains of great concepts. Apparently that is how civilizations digest and adopt change. Once a transformational idea hits attempts of mass acceptance, it quickly deteriorates in its implementation to the lowest common denominator. As early, innocent adapters crash and burn in an attempt to “make a difference”, with only very few who succeed, the rest with a low tolerance for risk, start bringing down the bars of expectations.