De-leveraging of the CRM
Human history is littered with the remains of great concepts. Apparently that is how civilizations digest and adopt change. Once a transformational idea hits attempts of mass acceptance, it quickly deteriorates in its implementation to the lowest common denominator. As early, innocent adapters crash and burn in an attempt to “make a difference”, with only very few who succeed, the rest with a low tolerance for risk, start bringing down the bars of expectations.

