http://evolutionofbpr.com/?p=158 A blog about experiences, curiosity and the never-ending search for ways to do better things better Wed, 19 May 2010 15:45:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://evolutionofbpr.com/?p=158&cpage=1#comment-2710 Great conversation about “Social CRM – Lipstick on CRM or Transformational Business Model?” « Amplified Analytics Blog Mon, 12 Oct 2009 17:27:58 +0000 http://evolutionofbpr.com/re-a-company-like-me-part-1/#comment-2710 [...] I always had a problem with interpreting CrM as managing the customers, as oppose to managing the relationships (cRM), but in practice a lot of strategies were build on that unfortunate approach and Paul is right on the money again, as he usually is. The attempts to utilize the existing (legacy) business processes to manage social customer engagements will be ineffective and uneconomical. [...] [...] I always had a problem with interpreting CrM as managing the customers, as oppose to managing the relationships (cRM), but in practice a lot of strategies were build on that unfortunate approach and Paul is right on the money again, as he usually is. The attempts to utilize the existing (legacy) business processes to manage social customer engagements will be ineffective and uneconomical. [...]

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