It appears that an average human brain has difficulties to hold on to a concept or idea for a period of time that is a long enough to see that idea or concept materialized. Since we are constantly bombarded by never ending stream of information, many have a propensity to develop intellectual ADHD. The idea of concentrating on “One Thing” as a secret of happiness and success is widely propagated in popular culture, but in business reality it does not often generate profitable quarters.

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Why is it so easy to forget that IT technology exist to leverage an organizational change? I just read a blog post “IT to Business: I won’t read your mind” describing “successful” implementation of technology for nor particular reason. Why are stories like that so common?

Nothing improved because no one had tried to improve anything.  The direction had been “throw technology at problems and they go away,” but they don’t.  You cannot solve a problem by introducing technology by itself.  You have to understand the problem first.  The technology was not wrong.  The systems worked great, but they didn’t solve measurable business problems.

One reason I can think of is that IT is miscast to lead Organizational Transformation initiatives. I suppose if you hire an architect to help you with a problem, likelihood is you will end up with a house. Or a court case if you hire a lawyer. Do I need any more analogies to make my point?

The power of accurate observation is commonly called cynicism by those who have not got it.

  - George Bernard Shaw

I would state that many IT initiatives could possibly produce better results without technology being involved at all.

Ben Worthen of WSJ Business Technology Blog reported about adoption problem experienced by SureScripts.

Doctors are reluctant to change the way they’ve always done things, Rick Ratliff, SureScripts CEO, tells the Business Technology Blog. That’s why more than 26,000 pharmacies across the country — including major chains like CVS, Walgreens and Wal-Mart – are now marketing the e-prescription program directly to consumers. The hope is that enough patients will ask their doctors about the programs that doctors will be forced to use them.

This story illustrates a cost of ignoring cardinal law of holistic application design - WIITFM (What Is It For Me). Considering that the appeal of SureScripts for the pharmacies is no-brainer (shifting a burden of data entry to doctors), what would motivate the doctors to change the way they do things?

Many business applications project investments were written off because of this failure. CRM initiatives are probably the hardest hit segment. However the attempts to correct this by bullying people into adoption, as Mr. Ratcliff is quoted to suggest, will likely produce even more waste and anguish. Perhaps honest and creative review of the system would produce an improvement, which would motivate doctors to use the e-prescriptions because it save time for them - like allowing them to dictate a prescription.

“Win-Win” is a popular phrase for Sales motivational trainers, but it is probably even more important concept in “Design for Adoption”  business.

If you read this, you are probably a member of “Knowledge Economy”. Does it make you an “expert” in your field?

Perhaps it would become easier if we start with definitions -

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In a Wall Street Journal post “SAP Sued Over Tech Jargon” Ben Worthen reported a court case filed by Waste Management Company against SAP.

The great thing about human language is that it prevents us from sticking to the matter at hand.

- Lewis Thomas

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