Loading ...Re Microsoft CRM Online Hunts Salesforce.com
Joshua Greenbaum came up with an excellent analysis of the upcoming battle of these CRM giants in his Enterprise Anti-matter blog. A particularly interesting point he makes is
I’ve always contended that CRM on demand in general, with all due respect to all its adherents, is more of a commodity play than a strategic value play, particularly for the vast majority of deployments, which are mostly standalone and largely serving a contact management, sales force automation need.
I couldn’t agree more. I also always felt that the on-demand offering of "so-called" CRM, is short changing true organizational transformation opportunities. It is a fact that the adoption experience of Salesforce.com is legendary, but it is because it does not challenge any status quo and attempts to promote change in business practices and as such it also does not produce significant ROI.
There are many excellent blogs and other resources on the Internet which explore methodologies and Best Practices for business process re-engineering, project management, systems implementation, software engineering, and change management. However I could not find much help with unlocking value of integrated utilization of these disciplines to facilitate Organizational Transformation. In this blog I would like to focus on this subject. I would like to stress that this is not an academic inquiry, but a practitioner's desire to discuss and share practical business knowledge and Best Practices. Let's see how it evolves - "Every brilliant idea quickly degenerates into a lot of hard work" - Peter Drucker.