De-leveraging of the CRM

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Posted on the August 23rd, 2008 under CRM, Organizational Transformation by Gregory Yankelovich

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Human history is littered with the remains of great concepts. Apparently that is how civilizations digest and adopt change. Once a transformational idea hits attempts of mass acceptance, it quickly deteriorates in its implementation to the lowest common denominator. As early, innocent adapters crash and burn in an attempt to “make a difference”, with only very few who succeed, the rest with a low tolerance for risk, start bringing down the bars of expectations.

New partnership in “Socialprise” neighborhood

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Posted on the July 28th, 2008 under Enterprise 2.0, Enterprise Software, SaaS, Sales Force Automation by Gregory Yankelovich

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The IT industry is notorious for it’s love of jargon. There are so many terms flying around that most people cannot keep up with their meaning. Enterprise 2.0 is one of those terms.
This definition comes from the second source of all truth, Wikipedia

Enterprise social software, also known as Enterprise 2.0, is a term describing social software used in "enterprise" (business) contexts. It includes social and networked modifications to company intranets and other classic software platforms used by large companies to organize their communication. In contrast to traditional enterprise software, which imposes structure prior to use, this generation of software tends to encourage use prior to providing structure.

The new term, coined by Marc Perramond of InsideView, is rapidly gaining popularity

Socialprise applications are a natural convergence of social media and enterprise applications, and emerge as a mash-up of both the information and user experience of these previously separate universes.

Socialprise applications enable organizations to discover and distill highly relevant information from an expanding sea of structured and unstructured data sources and present it in the meaningful context of specific business processes.I wrote before about SalesView, one of the first "socialprise" applications I have encountered. The product is a "mashup" of Contact centric information, available in multiple Web sites, with popular SFA Enterprise applications, such as Salesforce, SugarCRM, and others.

I wrote before about SalesView, one of the first "socialprise" applications I have encountered. The product is a "mashup" of Contact centric information, available in multiple Web sites, with popular SFA Enterprise applications, such as Salesforce, SugarCRM, and others.

 

Well, today the InsideView announced their first strategic partnership with Landslide Technologies, the company that provides "work style management" software "for salespeople, not their managers".

SAN FRANCISCO, CALIF. -July 28, 2008-InsideView today released SalesView for LandslideTM, a fully bundled business search and intelligence application available to all Landslide Technologies customers. InsideView and Landslide share a singular focus on generating sales results from the ground up by helping individual salespeople.

The Landslide will develop their own "mashup" to the SalesView platform and will market it to their existing and new customers.

Economics of "Free"

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Posted on the April 14th, 2008 under Business Risk, SaaS by Gregory Yankelovich

Irish Pot of Gold.Z02913 Isn’t it wonderful that big, smart companies like Google, offer their fantastic products to people and companies at no charge? Before you toss out your favorite book of Milton “there is no such thing as free lunch”  Friedman, consider a loss of productivity which comes with muddling through half-baked applications which sometimes work. It is certainly hard to complain about things you don’t pay for? But we do pay in a currency of wasted time, aggravation, disruption in our thinking, and errors which we may or may not catch. Here is just a latest example.

The interesting question is exactly how much does it cost to Google applications users to beta test Google products. Until now, an enthusiasm of people who would try anything, as long as it is free, would make this question irrelevant because to them it is largely a “play”. However, as Google starts to move into Enterprise arena and partners with Salesforce.com to support business process is it capable to shake off it’s “free” attitudes and provide truly reliable and fully supported product? I have not tested any of their advanced, i.e. paid, applications myself - personally software testing is my next favorite thing after root canal, but my experiences with “free” offerings like Google Analytics, Documents and Spreadsheets were spotty at best.

I don’t want to single out Google, all “free” software offerings present the same problem - lack of reliability and absence of support, which is not unreasonable - just not “free”.