Musing on changing economics of IT
This week’s special report on Corporate IT in the Economist examines economical implications of changes coming with advent of “Cloud” computing. While people are still debating definitions of the term, and the concept is not as new as journalists and marketers (wait, it there a difference? Hmmm..that a subject for another post) making it to be, this report is attempting to cover much wider implications, as I have read before. Quite interesting read in general, but there are two areas that resonated with me the most:
1. As and if the concept of “cloud” becomes more acceptable from corporate, legal, social, etc. points of view, more corporations will start to outsource their business processes, that are not their “core” competence, to BPU’s (Business Process Utilities). How many corporations still run payroll in house? Today most companies collect their payables in house, but as as they age beyond certain point, they do outsource collection to the specialists. There is nothing new to this except the reach, flexibility and the scale which could escalate substantially;
2. As the investment barriers for entry into the software business coming down, the “cloud” offers enormous leverage for fast scaling to meet requirements of any large customer. As SaaS successfully demonstrated, the current software licensing model is no longer license to print money. But even SaaS vendors finding they subscription fees under pressure.
software vendors will have to find new ways to charge for their wares: in the cloud, tying licensing fees to the number of users, for instance, will be difficult, since services will mostly be consumed by other machines. More importantly, the corporate world has become less and less willing to buy software for large sums of money, so software firms listed on America’s stockmarkets now make most of their profits from maintenance and other services
The scary part is that software business model transition may find itself on slippery slope similar to the music recording industry have discovered.


